Just because we talked about rebranding and growth sometime ago, I came across something that perfectly explains it.

Did you know Google was once called Backrub?

Yes, Backrub.

It sounds funny now, almost unbelievable, especially when you think about how powerful and influential Google is today. But back then, the name made sense. The platform focused on analyzing backlinks to understand how websites were connected. It was simple. It was experimental. It worked.

And that’s the point.


Growth Rarely Starts Perfect. 

Most people only see the finished product. The polished brand. The global recognition. The success. What we often miss is the messy beginning—the awkward names, the unclear direction, the constant learning.

Google didn’t start out knowing it would become Google. It started with a problem it wanted to solve. The name evolved. The vision expanded. The brand grew.

Growth has always been part of the process.


Rebranding Isn’t Failure — It’s Alignment

Sometimes we think changing our name, our niche, or our direction means we’ve failed. In reality, it often means we’re growing into clarity.

Rebranding isn’t about erasing your past. It’s about realigning with who you’re becoming. As you learn more, gain experience, and understand your purpose better, your brand naturally evolves.

And that applies not just to companies, but to people too.


Your Journey Is Allowed to Evolve. 

You might be at the “Backrub” stage of your journey right now.

Small audience.

Limited resources.

Still figuring things out.

That doesn’t mean you’re behind. It means you’ve started.

Every big name you admire once stood exactly where you are—learning, adjusting, and growing in real time.


The Lesson

Names change. Brands change. Directions change.

But growth remains constant.

So if you’re thinking of rebranding, learning a new skill, or starting over—don’t be afraid. What matters most is that you keep going.

Your beginning does not define your ending.