DMK101 - Digital Marketing
Course Information
- Level: Beginner
- Language: English
- Last Updated: Feb 08, 2026
- Starts: Immediately
- Type: On-Demand
Course Instructor
Ajatek Official Tutor
Ajatek is your trusted partner in online learning, offering a wide range of courses to help you achieve your goals.
What You'll Get
- 40+ Video Lessons
- Downloadable Resources
- Hands-on Projects
- Lifetime Access
- Mobile & Desktop Access
About This Course
This beginner-level course introduces you to the fundamentals of digital marketing, covering the strategies, tools, and platforms required to succeed in the online business world. You will explore social media marketing, content creation, SEO, paid advertising, and analytics. The course provides hands-on training to equip you with the skills needed to promote products and services effectively in the digital space.
What You'll Learn
- Principles of digital marketing and online branding
- Search Engine Optimization (SEO) basics
- Social media strategies (Facebook, Instagram, LinkedIn, Twitter)
- Email marketing campaigns
- Introduction to Google Ads and Facebook Ads
- Analytics and tracking performance
Requirements
- Basic computer and internet skills
- No prior marketing experience required
Perfect For
Knowledge seekers
Skill builders
Course Curriculum
9 Modules
40 Lessons
Introduction to Digital Marketing
1.1 . Welcome! What is Digital Marketing (and What is it Not)?
1.2 . The 5 Core Pillars of Digital Marketing (SEO, SEM, Social, Content, Email)
1.3 . Latest Key Trends: AI, Privacy, and the Creator Economy
1.4 . The Marketing Funnel (AIDA) Explained: From Awareness to Action
1.5 . Glossary: Your A-Z of Digital Marketing Terms (CPC, SEO, CTA, etc.)
Understand the basics of marketing content creation.
2.1 . Content is King: Why Your Marketing Fails Without It
2.2 . The 3 Types of Content: Educate, Entertain, Inspire
2.3 . Using AI for Ideas: How to Brainstorm Content with AI Tools
2.4 . A Simple Content Creation Workflow (Plan, Create, Post, Promote)
3.1 . Why "Marketing to Everyone" is Marketing to No One
3.2 . How to Conduct Simple Market Research (Surveys & Competitor Spying)
3.3 . Introduction to Customer Personas
3.4 . Creating Your First Customer Persona
3.5 . Assignment: building a detailed customer persona
4.1 . What is SEO in today's modern world? (Hint: It's Not Just Keywords)
4.2 . On-Page vs. Off-Page vs. Technical SEO (The Beginner's Guide)
4.3 . How to Find Keywords Your Customers Are “Actually” Using
4.4 . Beyond Google: Optimizing for YouTube, TikTok, and Voice Search
4.5 . (Assignment): Perform Basic Keyword Research
Learn how to engage your audience on social media and use paid ads to accelerate your growth.
5.1 . Stop Posting Randomly: How to Build a Real Social Media Strategy
5.2 . Choosing Your Platforms: Where Does Your Persona Live? (LinkedIn vs. TikTok vs. Instagram)
5.3 . The Power of Short-Form Video (Reels, Shorts, TikTok)
5.4 . How to Create a Simple 1-Week Content Calendar
5.5 . Community Management: It's a Conversation, Not a Megaphone
6.1 . Why Pay for Ads? Organic vs. Paid
6.2 . Intro to Google Ads (SEM): How to Capture High-Intent Searches
6.3 . Intro to Meta Ads (Facebook/Instagram): How to Find People by Interest
6.4 . Understanding Your Budget: What is CPC and ROAS?
6.5 . Assignment: Draft Your First Google Ad
7.1 . Why Email is Your #1 Tool in a Privacy-First World
7.2 . How to Build Your Email List (Ethically!)
7.3 . The 3 Emails Every Business Needs: Welcome, Nurture, and Sales
7.4 . Simple Email Automation: Set It and Forget It
8.1 . Don't Market Blind: What Are KPIs?
8.2 . A Beginner's Look at Google Analytics 4 (GA4)
8.3 . The 5 Metrics That “Actually” Matter for a Beginner
8.4 . How to Create a Simple Monthly Marketing Report
9.1 . Tying It All Together
9.2 . How AI Can (and Cannot) Help You as a Marketer
9.3 . Assignment: Create a 1-Page Digital Marketing Plan
Meet Your Instructor
Ajatek Official Tutor
Course Instructor
About
Ajatek is your trusted partner in online learning, offering a wide range of courses to help you achieve your goals.
Teaching Impact
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